The Original Rugby Brand

Canterbury was created in 1904 when John Lane, Pringle Walker, and Alfred Rudkin started making woollen clothing in Canterbury, New Zealand. It wasn't long before they were creating army uniforms during World War I and establishing a reputation for providing high-quality, sturdy, and long-lasting equipment. So much so that in 1924, the famed All Blacks sought them to create rugby gear for them to wear. A partnership that lasted nearly 75 years.

Since Canterbury kicked off, we have designed kit that is crafted for this demanding game. From the beginning, our roots were firmly entrenched in New Zealand. Years later, the three iconic kiwis of the Canterbury design are not only featured on our shirts, but also in rugby history. Today, our world-class equipment is the result of over a century of craftsmanship. Today, we assist some of the top teams in the world. Canterbury has been the official kit partner to the British and Irish Lions since 2017, and the Ireland Rugby since 2014. The brand also provides equipment for the Japan national rugby union team. Built to last. Truly tough. Designed for players.

We feel it is time to break down boundaries to safeguard our sport's future. It is time for significant and meaningful change. We believe that everyone should be able to find their place in sports, particularly rugby. Whether you're just starting out or a regular on the world scene, you can rely on your Canterbury kit. We are delighted to sponsor players and teams at every level of the game. Whether you're on the pitch, the track, the court, or the gym, we'll help you go the extra mile and be the best you can be.


Canterbury France and Benelux are key parts of Prime Active Sports B.V., which has been a partner in Northern Europe for over 20 years. Prime has represented globally renowned brands since 1987. We stay ahead of the international game thanks to continuous contacts with our partners' headquarters in the United Kingdom and New Zealand. We guarantee high-quality products, shipping, and assistance.